Media

The days are now gone where, in religious fashion, families would rush home from work and plonk themselves in front of their TV programme of choice.

The world just got a bit smaller, well in terms of URLs anyway. With the release of the new country URLs, businesses have the opportunity to shift from their traditional .co.nz or .net.nz structure to purely .nz e.g. blackfoot.nz.

APN last night announced their group including APN, The Radio Network and GrabOne will be rebranded under one new master, NZME.

Outdoor is enjoying somewhat of a renaissance at the moment with high demand, improved formats and a greater array of digital options, particularly in Auckland. Outdoor not only provides impactful brand extension, but can also be targeted to best reach your audience.

It was announced yesterday that US juggernaut Netflix will finally be launching in Australia and New Zealand in March 2015.

Digital billboards have been a feature in major cities around the world, such as New York, London and Tokyo, for years. However, it’s been a challenge getting approval for them in New Zealand’s largest city.

The latest quarterly readership and circulation results show the downward slide continues in both as consumers move to digital news sources. Of the five Metropolitan papers only one has shown an increase in readership.

It wasn’t that long ago that there were only three channels and recording anything was a painful time consuming process involving programming your VCR and hoping that your video tape didn’t un-spool and the final of your programme was lost forever!

In a remarkable stunt for the World Cup, Sportsbet in Australia have floated a giant hot air balloon in the shape of Christ the Redeemer across the Melbourne skyline.