Blackfoot takes a holistic approach to clients’ needs – providing brand and product strategy, consumer insights, and bespoke solutions, to give a deeper understanding of your customers as they progress through the decision-making journey.

Creative

Targeted strategy and professional execution are the foundation of our Creative team’s success. Our approach is built on having an experienced team of highly-skilled designers, web designers, photographers and videographers who work across all our clients to ensure consistent knowledge of the brand and standards are being met.

Blackfoot’s Creative Director oversees all work to ensure top quality results with strong consumer engagement.
Advertising collateral is photographed or videoed by our team. The demand for cost-effective video content has been marked, with particularly strong expansion into the social media space. We understand the importance of view-ability as a metric, and the importance of valuable engagement with content. Blackfoot prides itself on being at the forefront of global design and development trends in the digital arena.

Media

Blackfoot places great importance on media for its clients with significant emphasis on initially understanding the consumer, their behaviour and media consumption. Following a full analysis of this, strategies are developed to meet the client’s needs with channel selection and message delivery. Analysis and reporting is completed at every step of the journey allowing for optimisation and tweaks to ensure that the desired ROI is delivered.
The team operates with the full suite of research and placement tools including Nielsen, Roy Morgan, TVMap and others, to provide fully-integrated media solutions across linear and emerging platforms.Our Media Executive leads planning, buying and executing campaigns, working across all media channels. The Media team is well-versed in finding efficient solutions that are unique and tailored to each campaign.
Blackfoot has experience with working with influencers, liasing with them to bring colour and personality to campaigns, and to amplify our client’s message. By collaborating with influencers, we are able to reach their target demographic efficiently, as these account’s often have a large, relevant following.
Our media approach includes consistent monitoring and optimization, with a strong emphasis on targeting engaged audiences to improve conversion rates and reduce cost per acquisition.

Account Service

The glue that holds everything together, the Account Managers work closely across the entire business to ensure key deliverables and objectives are met on time and to brief. The Account Service team is wholly focused on smooth processes that provide successful results for clients and their brands. Account service also provides critical strategic insight and an in-depth understanding of the processes, demands and objectives of our clients’ business through full immersion in the day-to-day, and also strategic consideration for future goals.