Signals and stories

Media in motion

News, thinking, updates and work notes from the Blackfoot orbit.

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Streaming Audio In NZ

When the vinyl record was invented, people prophesied the end of musicians, as recordings would replace them. Ironically, the opposite happened and records spawned the recording industry, and created more musicians, celebrities and millionaires than had ever existed prior to the disc.

US Research Shows Mobile Video Adds To TV Reach

International research has confirmed that video consumption on mobile devices is showing significant growth.

What is a Visit to My Website Worth?

Every business owner should know that a website is now a necessity. But a website is only valuable if it’s attracting visitors and generating engagement that could potentially lead to more business. So an important question is, “How do you define the value of a website visit?”

What’s up on TV?

It’s been a fascinating week in television-world where the programmes themselves have been making their own drama.

World’s Most Powerful Photography In NZ Premiere

Blackfoot is showcasing the world’s most powerful news photography in the New Zealand premiere of the World Press Photo Exhibition.

Zero Reach

Is the love affair between marketers and Facebook coming to an end? It’s been on rocky ground since Facebook updated the algorithm it uses to determine the reach of a brand’s Facebook posts. It did this in early December 2013, just in time for Christmas advertising.

Blackfoot welcome all queries, get hold of us about anything you feel we can help you with.


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