Signals and stories
News, thinking, updates and work notes from the Blackfoot orbit.
When the vinyl record was invented, people prophesied the end of musicians, as recordings would replace them. Ironically, the opposite happened and records spawned the recording industry, and created more musicians, celebrities and millionaires than had ever existed prior to the disc.
International research has confirmed that video consumption on mobile devices is showing significant growth.
Every business owner should know that a website is now a necessity. But a website is only valuable if it’s attracting visitors and generating engagement that could potentially lead to more business. So an important question is, “How do you define the value of a website visit?”
It’s been a fascinating week in television-world where the programmes themselves have been making their own drama.
Blackfoot is showcasing the world’s most powerful news photography in the New Zealand premiere of the World Press Photo Exhibition.
Is the love affair between marketers and Facebook coming to an end? It’s been on rocky ground since Facebook updated the algorithm it uses to determine the reach of a brand’s Facebook posts. It did this in early December 2013, just in time for Christmas advertising.
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