Media

A thought-leader is a person or brand that is an informed opinion-leader and the ‘go-to’ in their field of expertise. They are a trusted source that moves and inspires, turns ideas into reality, and shows how to replicate their success. Obviously, having a brand that is viewed as a thought-leader is a very positive thing.

Whilst this image is a bit of an amusing example of the issues that can be created by using stock imagery, I doubt that the two advertisers concerned or their agencies would have found it particularly funny.

Firefox's security measure has a widespread crippling effect on Flash based websites, advertisement banners, online games throughout Facebook, a wide range of video players online to name few. Facebook has also come to Firefox's defence

Last month I attended the Healthcare Congress, which, jointly hosted by the Medical Technology Association of New Zealand and the New Zealand Health IT Cluster, focuses around technology in the health sector.

With content streaming services flooding the New Zealand market, internet data usage is going through the roof. That’s just one component of the ‘Netflix-­effect’…

The new multi-media extravaganza that is the Paul Henry show debuted on TV3 at 6am on Monday 6 April. While there are no available measures for the success or otherwise of the show on radio, its tv ratings are showing promise.

MediaWorks has announced that John Campbell will be leaving Campbell Live this Friday.

Customer Experience Management, more commonly known as CXM, has become a bit of a buzz term within the marketing world.

Sarah Bakker was involved in the UK’s first live tweet of an operation for a private hospital client and discusses the experience with us.